Zhaleh Memari; Mohammad Asghari Jafar Abadi; Aliyeh Meskin
Volume 2, Issue 4 , May 2014, , Pages 128-144
Abstract
Management in sport services centers can obtain high efficiency, which attract more audience participation. Higher efficiency is important when offering services adapted to the needs of the customer and productivity of the organization. The purpose of this study was services market segmentation of sport ...
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Management in sport services centers can obtain high efficiency, which attract more audience participation. Higher efficiency is important when offering services adapted to the needs of the customer and productivity of the organization. The purpose of this study was services market segmentation of sport private complex based on customer perception of quality. The Research was conducted by descriptive- survey method. The statistical population was customers of sport complex of Gas national corporate that used services for 6 months. A survey on 156 users of the services offered at private gyms. Standard survey of Sport Serve by Theodorakis et al (2001) was used and content validity of that was approved by panel of experts, including 5 university professors in sports management and in this study reliability was 0/95(p<0/005). For data analysis, the Kolmogorov Smirnov, t independently and T2 Hotelling test were used. To determine and clustering the items of the questionnaire, exploratory factor analysis was used with KMO index and the Bartlett test was used to assess the goodness of fit model. The percentage of variance explained by each factor and the model were used as a predictive index (p <0/05). The results show that the demographic characteristics of age, sex, marital status, number of years of membership, can be used for market segmentation. However, segmenting the number of use at a month and customer income variables were not significant (p>0/005). Thereby, managers would enjoy the benefits of these results.
Zhaleh Memari; Mehrzad Hamidi; Tahereh Seyfi
Volume 2, Issue 1 , September 2013, , Pages 99-112
Abstract
As the fastest growing professional perspective, the current administration's approach to teaching andpromoting the sport coaches is growing on. They are main elements in education and team leadership;also play an important role in developing athletes. The aim of this study was to study the education,evaluation ...
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As the fastest growing professional perspective, the current administration's approach to teaching andpromoting the sport coaches is growing on. They are main elements in education and team leadership;also play an important role in developing athletes. The aim of this study was to study the education,evaluation and development of sports coaches in selected countries and proposed suggestions. Thisstudy is a descriptive and analytical study was conducted and the data collection and review of existingdocuments and material resources available in the library's Internet use. Sports Ministry in useful effortson education, evaluation and development of sport coaches is done, but the lack of systematic approachsystems to keep pace with the modern world is faced with many problems. Extensive studies have beenconducted on sport coaches’ education in Australia, and articles about the framework, the headings,content, and standards for sport coaches education and development is written. Several editions of theUK education system and educators to provide educational content to new levels of coaching are beingcompiled. In the United States, according to the education system, standards and training programsdeveloped and are being updated. Extensive studies have been performed in Canada, as well asprograms to improve and develop educational programs for coaches and athletes in each discipline isprovided in other countries. Studies show that a systematic approach, in coordination with theinternational community and the continent needs urgent mentoring sports coaches in the country and isthe essential foundation of international coaches. In this way, the system utilizes the experiences ofselected countries and is useful.
